A Branding Makeover That Sparked Growth at Kim Advisory

Kim Advisory is a UAE-based consulting firm that’s been offering strategic guidance to businesses of all sizes since 2011. They help companies get clear on their goals, streamline operations, and strengthen their presence in the market. But over time, their brand identity started to feel outdated—it just didn’t reflect who they were anymore or where they were headed. And since a logo is often the first impression a client gets, updating their visual identity became not just important, but essential.

We partnered with Kim Advisory in March 2024 to completely reimagine their brand identity from the ground up. They were ready for a fresh start—something that truly captured who they are today and helped them stand out in a crowded and competitive market. We kicked things off by redesigning their logotype using Adobe Illustrator, giving it a cleaner, more confident look that better reflects their values. Then, we brought their brand to life through motion—using After Effects to craft custom intro and outro videos for their promotional content. To make sure everything was consistent and easy to scale, we also created a full brand book and a comprehensive design system in Figma, so their team could reuse components seamlessly across all their marketing and sales materials.

"Working with them was a game changer. They really understood what we wanted to communicate and turned it into a brand that feels true to who we are. The whole process was smooth, collaborative, and honestly—fun." - David Kim, Managing Director.

Since launching their new brand, Kim Advisory has seen real results—most notably a 24% increase in revenue. But beyond the numbers, what really stands out is the confidence they now carry in how they present themselves. Their identity finally matches the quality of the work they’ve been doing all along, and that alignment is resonating with their clients in a big way. Seeing that kind of transformation is exactly why we do what we do.