How Marketing Fueled Carter Innovations' Rise

Carter Innovations is a leading Australian company operating in scientific research and technological development for large firms. Since its launch in 2021, the company has contributed to major advancements by helping businesses turn complex ideas into market-ready products and solutions. While their technical capabilities were strong, they lacked a clear, focused marketing strategy to drive visibility and scale their impact.

In May 2023, Carter Innovations partnered with us to elevate their strategic marketing efforts. We developed a customized step-by-step growth program rooted in their core strengths and aligned with their long-term vision. A key element of this program was the implementation of Cascade, a strategy execution platform that allowed us to structure and track their objectives with precision. The plan covered brand positioning, messaging, outreach tactics, and performance monitoring—everything needed to bridge the gap between innovation and market traction.

The impact was immediate and measurable. Within the first 12 months, Carter Innovations saw a 17% increase in new project acquisitions, including partnerships with several high-profile clients in the tech and pharmaceutical sectors. Web engagement and inbound inquiries also rose significantly, as their brand presence became clearer and more targeted. Their ability to communicate value—not just create it—became a true growth driver.

“Working with this team has been a turning point for our business. Before, we had great ideas and strong capabilities, but we struggled to position ourselves in a competitive market. The strategic support we received helped us clarify our goals, reach new clients, and create lasting growth. What impressed me most was their genuine investment in understanding our business—not just from a marketing angle, but from a long-term vision perspective. They didn’t just hand us a plan; they partnered with us every step of the way.” — Alex Carter, Founder & CEO

Now, two years into the partnership, Carter Innovations continues to grow with confidence. The marketing transformation has not only helped them reach new audiences—it has redefined how they operate strategically. This collaboration remains a prime example of how focused, data-driven marketing can unlock the full potential of innovative companies ready to scale.